Excerpt from the article:
During my time at BeautyCon, it became clear that I needed to clear my head of any fuzz and make my visit worthwhile by focusing on a handful of great brands. As a millennial, I wanted to discover intentional brands that I believed in. Convenience and edge were also something that caught my attention.
You probably haven’t even heard of some of these brands, but they were the ones that stuck out during the Los Angeles BeautyCon event for all of the right reasons.